Show, don’t tell. Photographs of the results of your product or service are very effective in showing people what you do and marketing your business.

These photographs can be obtained easily from catalogs of stock photography or perhaps better still, you can scan in your own photographs. Strengthen your message with these images and stick to one or two colors and fonts in the wording. Your message will be all the more powerful for that.

Speak the truth and give real information.

Sparing use of boxes and borders can emphasize your key points but don’t overdo their use of the page will look messy and disjointed.

Show people where their eye should focus – your main message.